The business was in danger of going under. Sales were grinding to a halt and traffic costs were going up as new competitors entered the market. They were tired of hearing about the same thing over and over again. If the lead didn’t buy after a few days, they would continue to send them a random broadcast email a few times a week about the SAME PRODUCT. They would get a new lead and send them a little autoresponder sequence about their product. They were doing around $30,000 a month in sales but they were on a downward trend headed to zero when I caught them and drove sales to over $1,000,000 a month in sales.Īlright, back to our struggling business… Here’s what they were doing wrong… They were using opt-in forms and squeeze pages and they even had an email list of 113,636 people.īut, despite all those things, this business was headed for disaster. They had a great product and were targeting a passionate, growing market. In 2011, I stumbled across a business that was struggling.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |